Why are high-income earners not watching local TV stations?
There are quite a number of reasons that one could come up with to answer this seemingly easy question. The first in a series of answers would be affordability to pay for SA TV. As people’s income grows, so does their taste of things. The high-income end of the market wants finer things in life. Satellite TV is one of those things. Now we all know that satellite TV comes with South African TV channels. Which probably explains one of the reasons why more people on this side of the market are watching S.A. TV. The quality of local broadcasting and quality of programming also contributes. Compared to South African television stations, local stations do not offer much in terms of variety in their programming and the quality of broadcasting leaves a lot to be desired. Local television does not have programs that appeal to the high-income segment of the market. Probably the high-income earners feel that isn’t much for them in the local channels therefore because of their purchasing power the
