Why are foreign trademarks important?
“Local” products are in the global streams of commerce as national borders no longer define markets. The U.S. Commerce Department shows that Rochester, New York is the 40th largest export area in the United States, and second largest in New York State behind only New York City as the country’s international commercial leader. Rochester exported 4.6 billion dollars in 2006, an increase of 5% from the 2005. Protecting your mark in other countries where you have a significant market should be part of a prudent company’s overall trademark protection strategy.
