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Why are Food Lion and Hannaford changing their supply chain processes?

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Why are Food Lion and Hannaford changing their supply chain processes?

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Delhaize America is building an integrated, consumer-driven supply chain to support all seven of its U.S. banners – Food Lion, Hannaford, Sweetbay, Bloom, Bottom Dollar Food, Harveys and Reids. When the supply chain project is completed in 2011, all banners will be able to leverage common data, systems and business processes to better service all seven banners. One Delhaize America supply chain shared service will continue to support the individual go-to-market strategies of each U.S. banner.

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