Why are Flowers fiscal quarters not true quarterly periods of the year?
Flowers Foods has a 52-week fiscal year ending on the Saturday nearest December 31. The company divides these 52 weeks into 13 four-week periods. To maintain a consistent four-week period, it is necessary to have one quarter that is longer than the other three. The first quarter is 16 weeks. The second, third, and fourth quarters are each 12 weeks.
