Why are exclusive leads better than non-exclusive?
Typically what we find is that our clients closing rates and profit margins usually tend to increase with exclusive based leads. We believe this is due to the fact that when someone has 3 or 4 other contractors already scheduled to come out, it can be difficult to sell the job right away. Usually what ends up happening is that everyone gets into a pricing war and figures out a way to do the jobs for less profit. Unfortunately, for both the contractor and the homeowner, everyone suffers because the contractor has to end up using inferior products, or labor to get the job done at such a low cost. Buying exclusive leads will hopefully allow the contractor to sustain his profit margins and create a win/win situation with the homeowner.
