Why are ethics important in marketing?
People are easily misled. That fact creates the need for ethical practices in marketing. Although, you could debate the extent of ethical practices found in marketing, there are still some areas that should be off limit- such as actual doctors being paid to endorse a particuliar drug. For example, if doctors are paid to endorse a drug, are they doing so because they truly believe in the drug or because they are being paid to do so? Further, this opens the public to being misled. Many people are all too willing to believe what any doctor says…. If ethics didn’t exist, honestly, I don’t think there would be a huge impact. The people who are easily misled can be easily misled now. (Using the previous example, pay attention to how many commercial use students working on their doctorial or who are in residency).
