Why are editors happy to run TVA-distributed stories?
We create feature stories that programming directors and editors throughout the country pick up because they find something new or helpful to their audience—and because they\’re always eager to fill their shows and publications with quality content. TVA has a long-standing relationship with editors and broadcasters (since 1987). Our Media Relations Department is keeping track of who the contacts are at each publication or stations and what format each needs to receive. Your distribution is not to a media list from a directory but to carefully cultivated contacts who rely heavily on these releases and who take the time to send us usage cards and clippings. Editors and broadcasters receive releases specifically tailored to their needs: repro proofs (camera ready), CD, diskettes, Internet (computer ready), wide and narrow column widths, etc. Over 90% of TV news programs rely on independently produced news feeds (particularly when it comes to covering positive news stories). 67% of all dai
