Why are Diamonds the symbols of love?
Because De Beers marketed them as such in their “A Diamond is Forever” campaign. Now that women are not solely striving towards marriage, De Beers (as the Diamond Trading Company) has started a “Diamond Right Hand Ring” campaign, in hopes of trying to convince career-minded single women they deserve to celebrate their independence and power with a piece of jewelry. See how tradtions start? In marketing departments! 3.) Diamonds fuel horrific wars in Africa. A Stanford University piece cites that Sierra Leone has suffered terribly as a result of its civil war and fight over diamond control. Rebels committed heinous crimes against humanity in the form of murder, rape, and mutilation. The war over diamonds between 1991 and 1999 claimed over 75,000 lives, caused 500,000 Sierra Leoneans to become refugees, and displaced half of the countries 4.5 million people. The Sierra Leone economy was being cheated out of millions in their natural resource of diamonds.
