Why are Day Passes So Expensive?.
Day passes have been a very controversial topic surrounding every ’49er Rally I’ve ever attended. The BMW Club of Northern California is a nonprofit organization, and the ’49er is our main fund raising event, the proceeds from which must be sufficient to put on the ’49er the following year. With a budget approaching $40,000, pre-event deposits place quite a demand on the rally fund. In a very real sense whatever small portion of the rally fee remains after paying for the cost of conducting the rally itself is a donation to this nonprofit, all volunteer, organization. The current policy of a $30 day pass fee is, quite frankly, designed to encourage people to pay just a little extra and stay for the full weekend. There are several reasons for this. Most important is one related to the security of the attendees personal possessions. A tent isn’t a very secure way to store anything, but we’ve found that if everybody’s goods are at equal risk, theft is not a problem. If we encourage the sal