Why are companies that are battling a worldwide economic crisis continuing to invest in environmentally friendly initiatives?
“One of the interesting byproducts of today’s economic crisis is the way it’s teaching us that we really are all connected. The downturn is clearly demonstrating that what happens in one country can significantly affect what happens in another. As the global economy continues to struggle, we can hardly avoid the fact that we are all in this together,” says Don Bartell. In an exclusive interview, Motorola’s recently appointed senior director of environmental initiatives discusses some of the new ways the world is currently thinking about so-called “green initiatives.” “I think there are interesting parallels between today’s economic travails and environmental concerns,” continues Bartell. “People are getting the point that just like the economy, environmental issues affect all of us, and that’s having a real effect on how we view environmental challenges. Each one of us can and does have an impact on global environmental change.
