Why are communications writers better suited to develop Mentor content than educators, instructional designers and technical people?
Courseware developers, marketing communication writers and advertising copywriters have a similar task; to deliver information that motivates an action. A training course does it over a number of hours, with large volumes of content and text written by technical writers and instruction designers. A TV ad, brochure, poster, etc. communicate their message in seconds, using catchy phrases, graphics, animation, etc. Which are you more likely to read, the quick-to-the-point ad with an appealing photo, or the long, tedious 200-page training manual? Mentor communicates the big concepts and demonstrates the small tasks one at a time in short multimedia segments. It speaks to regular people using humor, allegories and metaphors, and has its own personality. Writing talent is key in consistently producing Mentor’s friendly, knowledgeable voice in a familiar tone that is neither assuming nor condescending. These features require a skill set unique to communications writers and attribute a major d
