Why are Colored Diamonds gaining so much popularity?
In the past two decades, colored diamonds have enjoyed greater popularity than ever before. There was a turning point in the 1970s when revolutionary new cutting styles emerged for fancy color diamonds. Rather than emphasizing brilliance and fire, the virtues sought in near-colorless diamonds, these cuts emphasize color intensity. As fancy color diamonds began to reach the market, the Argyle mine in Western Australia launched a marketing campaign that helped changed the public’s perception of these previously overlooked diamonds. The 1987 sale of the Hancock Red, at a record auction price of $926,000 per carat, was another milestone that nudged the popularity of fancy coloreds.
