Why Are Behaviour Change and Motivation Important?
Behaviour change as a psychological theory attempts to explain the reasoning behind particular actions. Many members of the environmental movement are beginning to question the path that governments and administrative bodies are taking in terms of climate change. An examination of behaviour change is important in the face of growing uncertainty regarding a sustainable future. In recent times, it has become increasingly obvious that human behaviour must change. Psychological theories may offer the tools to propose alternatives to current behaviour patters and the motivation to change behaviour towards a more desirable future.
