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Why are audio levels different between programmes, trailers and commercials?

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Why are audio levels different between programmes, trailers and commercials?

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We are working on a technical solution in addition to operational controls already in place to improve the varying audio levels; however some programmes are produced with an intentionally wide dynamic range which produces quiet scenes. Trailers and commercials are always the same level and will seem loud when they follow those programmes with a wide dynamic range or an intentionally quiet scene. We are looking for a solution to ease these transitions without affecting the mood of such programmes.

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