Why Apogee Services?
While the advantages of running banner ad campaigns on ad exchange networks are undeniable, they require a dramatically higher level of management. New data management and tracking processes must be put in place, which often exceed the available resources that in-house marketing departments have available. Apogee Search’s new service allows online advertisers to reap the benefits of ad exchange campaigns without having to develop additional in-house systems or competencies. Apogee Search has successfully managed ad exchange and Google Site Targeting campaigns for clients since the inception of the service, and now its dedicated service offering allows clients to reap the benefits of the online advertising channel. Apogee Search’s management services empower companies to do extensive testing across hundreds or thousands of Web sites to determine where their offers will perform best, which is not possible with direct media buys or by using a traditional ad network.
