Why another organization looking at marketing accountability and metrics?
At a very high level the answers are: To take a broad view rather than looking only at a specific activity like television advertising or the Internet; To create an independent organization that does not bring vested interests to the table and can therefore be more impartial (even if this just means asuring that all of the interests are at the same table); No other body has stepped forward to try to coordinate all of the many efforts now underway; It makes no sense to try to create a common vocabulary or a standard process if these are only standard within a single domain…they need to be shared and coordinated across domains (product/service development, advertising, sales, promotion, distribution, PR, etc).
Related Questions
- I run the creative/marketing department for a large organization that, at times, is overloaded with deadlines. Can Evergraph reduce some of that temporary workload?
- Which Metrics Measure Marketings Impact on Business and Influence Strategic Direction?
- Does Pulse provide accountability for the advertising and marketing fund?
