Why an online interactive catalog instead of an off-line method, like CD-ROM?
Online delivery is the best way to provide continuously updated—fresh—product information. There is no lag time between catalog updating and catalog distribution. When you add, change, or delete product offerings, the information is published immediately. You no longer need to wait for the next catalog edition to introduce a new product—and your customer never experiences the disappointment of finding the perfect product only to learn when he calls to order it that it’s discontinued. Online delivery is the best way to deliver content worldwide in real time. The infrastructure is already in place and is hardware-independent. All of your online catalog investment goes directly to marketing your products—none of it goes to writing new software, buying hardware, or dealing with compatibility issues. The Internet is always open. It never goes down for maintenance or upgrades. Anyone, anywhere can access it with inexpensive, universally available tools. Online catalogs only go to people who
