Why an iPhone app?
With an iPhone app, we want to reach public radio listeners wherever they are, not just when they’re next to a computer or a radio. When Apple opened their iPhone software development kit (SDK), we thought the iPhone would be a great place to start experimenting with mobile streaming. Knowing we could reach a huge audience via the iTunes App Store moved us even more in the iPhone direction. We hope this project will allow public radio, as a whole, to take advantage of this rapidly evolving platform. One outcome of the Public Radio Player is a set of code and best practices that can serve as a guide to stations and public radio organizations who want to build their own mobile applications. With more than 2 million unique downloads and counting, the Public Radio Player has made public radio stations, and the content they broadcast, more visible to a wider public. That’s been the goal all along. Many iTunes users have yet to experience public radio, so we figured we should be where they a
