Why an increasing number of luxury brands fail in China?
The notoriety of a luxury brand does no longer suffice for the evolving consumer base in major emerging markets such as China. As they travel internationally, more and more Abroad, Chinese consumers have become familiar with Western standard of customer service which they do not always find in the local stores of the same brands. That is why, it is essential that luxury brands train their local staff by taking them to their native countries where they can experience the highest level of customer service in their flagship stores. This way, Chinese staff can also learn about the heritage of the brand as well as the manufacturing process and the specifics of the finishes.
