Why an email newsletter?
An E-Newsletter can be an effective online marketing strategy because it gives you an opportunity to forge a direct link between your company and your customers. Quality information and advice helps customers see you as an expert and a valuable resource in your field. You can also offer special incentives that not only get your customers to come back to you, but reward them for being loyal to your business. The E-Newsletter provides many opportunities to link back to your website, which increases your web traffic and reminds people they can count on your site as a resource. If your website utilizes Movable Type, you can use the system to create your newsletter with the added benefit of an automatic on-site archive. This gives new users access to previous editions, enhances your website content offerings, and is another way to drive more traffic to your site. And finally, E-Newsletters are less expensive than traditional newsletters because there’s no paper, printing or mailing involved
