Why American jobs are being outsourced to India?
The sari-clad graphics designer knows nothing about American football. But there she was, putting the finishing touches on an automobile dealership ad tied to the kickoff of the NFL season for a New York newspaper. She is Vijayalakshmi, and is the face of the new global worker. She and her colleagues at 2AdPro Media Solutions, a two-year-old start-up, create ads for scores of U.S. newspapers at assembly-line speed in this steamy, sun-beaten coastal city that aims to be a global publishing hub. Across India, a new, sophisticated outsourcing industry is emerging, one that requires skills well beyond those needed for traditional call-centers. And it extends well beyond publishing work. “Anything that can be outsourced is being outsourced today in India,” said Rajdeep Sahrawat, vice president of Nasscom, or the National Association of Software Service Companies, an Indian software industry trade organization that closely monitors trends in outsourcing. It is said virtually any job that use
