Why allow grape-juice to buy wine rather than cellar plans of established merchants?
A feature of the wine market is that prices for the same wine often vary between merchants. grape-juice has significant experience in this market and has contacts with a number of the best value, established merchants. Being totally independent, grape-juice can select the best wines and buy them at attractive prices, without any obligation to buy certain wines to secure allocations of other wines. Members also enjoy the benefit of any bulk discounts, with wine often being bought at below list price.
