Why advertise on cars?
(Continued from Page 1) What do you see as the driving factors in the growth in advertising on cars? JD Prut, VP of Marketing, DMV Media, Inc Well, you almost answered your own question with the use of the word “driving”. That is exactly what advertising on cars (or mobile advertising) allows the advertiser to do – drive the message! Although mobile advertising, such as truck advertising, bus banners, and taxi tops, has been around for quite some time, now there is a new technique that takes it to the next level – advertising wraps. A vehicle is wrapped in a vinyl adhesive material, producing a colorful and flashy advertising presentation. With the recent downfall of online advertising and the ineffective results of web banners, companies are quickly pulling back their advertising budgets into more traditional forms of media such as outdoor advertising. Despite the previous not-to-be gold rush for online advertising, outdoo
(Continued from Page 1)What do you see as the driving factors in the growth in advertising on cars? JD Prut, VP of Marketing, DMV Media, Inc Well, you almost answered your own question with the use of the word “driving”. That is exactly what advertising on cars (or mobile advertising) allows the advertiser to do – drive the message! Although mobile advertising, such as truck advertising, bus banners, and taxi tops, has been around for quite some time, now there is a new technique that takes it to the next level – advertising wraps. A vehicle is wrapped in a vinyl adhesive material, producing a colorful and flashy advertising presentation. With the recent downfall of online advertising and the ineffective results of web banners, companies are quickly pulling back their advertising budgets into more traditional forms of media such as outdoor advertising. Despite the previous not-to-be gold rush for online advertising, outdoor
