Why Advertise in Yellow Pages?
Yellow pages have offered outstanding return on investment for over 100 years! Print yellow pages were referenced by consumers over 13.4 billion times and online yellow pages were searched 3.8 billion times in 2007(1). Unlike many forms of advertising, yellow pages is one of the few permission based advertising mediums that direct customers at their time of purchase. Most advertising is forced upon the consumer like TV and radio commercials, ads in magazines or newspapers. People keep the yellow pages because of thier accurate and extensive local information using them when they need to. Yellow pages also extend the effectiveness of other advertising media. Consumers remember your other advertising when they see your ad in the yellow pages at the time of need. 86% of yellow page users made or planned to make a purchase after using the yellow pages(1). The internet has not ended yellow page usage. Yellow pages brings a company buyers not browsers. 42% of people who call a business from
