Why Advertise in The Sojourners Truth?
Affluent African Americans Represent 45% of AA Buying Power According to a recent Packaged Facts study, reported by MarketingCharts, African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion, and expected to exceed $1.1 trillion in 2012. This represents a cumulative growth of 28.4% during the forecast period. Additional findings from the study: 54% of African-American buying power lives in the South. Other key buying power segments: • Residents of central cities ($430 billion, or 48% of the total) • Married couples ($428 billion or 48% of the total) • Households with an income of $75,000 or more ($405 billion, or 45% of the total) There are 2.4 million African-Americans in $75K+ households, and they are: • More likely than other affluent consumers to spend money on fashionable dress, toiletries and cosmetics, and cruise vacations • Less likely to use the internet to plan shopping trips, gather information for shopping, or ma
