Why a URL Forwarding Address?
Reason for a forwarding address is so that if you ever change internet service providers this forwarding address can be your main address and thus you won’t lose your visitors because they use the forwarding address. You can easily change the forwarding address to your new internet service provider that hosts your webpage. Other reasons can be is to have a shortened address and an address that can be submitted to search engines to bring more visitors to your site.
