Why a new look?
While the rainbow logo adopted in 1994 served Ubisoft well, the new logo more effectively targets its current stakeholders, including a wider group of mainstream, adult players. The company released its first game, Zombie, in 1986, followed by Rayman and POD later in the 90s. Today, Ubisoft stands for each of these games as well as Tom Clancy’s Splinter Cell, Rayman 3: Hoodlum Havoc and a whole new generation of top-selling, blockbuster titles. The new corporate image better reflects Ubisoft’s increasingly competitive market position. Up by some 40 per cent each year since the company’s initial public offering in 1996, net revenue reached a record USD 491 million last fiscal year. And with an average of at least three games under their belts, Ubisoft’s development and marketing teams have never been more experienced or better prepared to meet ever-changing market demands. Ubisoft also sees the re-branding as a chance to further its consumer-centric approach to business, while reinforci
