Why a national poll on children’s health?
The goal is to measure and spread the word about public perceptions, opinions and priorities about children’s health and health policy. That’s been missing from a lot of the national dialog for years, in part because we haven’t asked the general public about their opinions. We wanted to step in and fill that gap. We know by watching media coverage of our reports that we’ve reached audiences at the regional, state, national and even international levels. The poll has been picked up in European Union countries, in Central and South America, and in Asia. It’s been a farther reach than we expected; on the other hand, we recognize the universality of the topics we cover — for example, childhood obesity — and that the chief concerns that adults in the U.S. have about children can resonate with adults in other countries as well. So we have a strong sense that we are touching on important subjects, and we know from our polling that these are subjects that adults and parents in particular have
