Why a marketing concentration at Cal State Fullerton?
Cal State Fullerton is home to one of the largest programs nationwide for an undergraduate bachelor’s degree in business, accredited by the American Assembly of Collegiate Schools of Business, and is a popular choice for students in the Southern California area. Two integral components of an educational program are the faculty and the students, which are at the center of the marketing concentration program. The faculty members are highly distinguished. the Mihaylo College of Business and Economics has recognized seven professors from the Department of Marketing as “Outstanding Faculty” for their contributions to the college and their service to the students. The department is equally proud of its students, who have won the nationwide General Motors Marketing Internship Competition five times since its inception in 1994—more wins than any other university! They have also excelled in entrepreneurship. A graduate class has won first place in the national competition organized by the Small
