Why a kids cookbook?
Childhood obesity will be the number one cause of death of future generations. The effects of childhood obesity can lead to the development of diabetes, heart disease, and other health problems. These childrens health related facts lead the Association of Junior Leagues International (AJLI) to develop a grass-roots community campaign to teach children about nutrition and healthy eating. With the success of the Junior League of Springfields Kids in the Kitchen (KITK) program, promoting and educating children to learn and take action to live a healthy lifestyle, the next facet to brand many joint marketing campaigns for the program is to produce a cookbook that will be used as a fundraising tool to further develop the KITK program. The Junior League of Springfield, in partnership with St. John’s Children’s Hospital and 93.9 ABE FM, wants to encourage your kids to get healthy and get cookin’ with the production of a Kids in the Kitchen cookbook to be released in the spring of 2009. The co
