Why 4OVER4 Printing?
Don’t settle for 1 or 2 color printing, or even 4over1 printing. We produce 4OVER4 printing at prices rivaling those of 1 and 2 color counterparts. Here’s some statistics to keep in mind: 1People are 55% more likely to pick up a full-color mail piece first (with 4over1, 50:50 chance your first impression will be that of a black and white postcard) 2Readers pay attention up to 82% longer with color 3Use of color in printed material increases readership by up to 80% 4Use of color on selling material can increase the likelihood of a purchase by 80% or more 5Printed publications are perceived 60% better when color is added 6Use of color in printed material increases retention on average of 65% 7Brand identification is increased 70% when color is added. 8Information is communicated up to 70% faster and 77% more effectively with color versus black and white 990% of advertising print dollars are spent on full color ads versus black and white 10Use of color can increase motivation or participa
