Why 1% of net revenue?
The amount 1% of net revenue was chosen because this is a ‘hard’ number as opposed to “profits,” which can vary enormously depending the costs of an organization or business. 1% of net revenue is a much more transparent and meaningful number that businesses and customers can relate to. We recognize that 1% of net revenue is a significant amount of money to donate, especially for smaller businesses. However, the negative environmental challenges we face are enormous and this affects us all. Sources of funding from government agencies and private foundations are decreasing, even while these environmental problems mount. If the private sector doesn’t respond to these needs, who will? Part of the 1% FOC contribution can also be made as in-kind support (that is, donated products or services). Since this is a charitable donation, your 1% contribution is tax deductible which is a financial advantage.Double click for the definition of net revenue in the licensing agreement. Note: The concept o