Whos Walking In To Retail Health Clinics?
Walk-in retail health clinics are forging ahead across the US, with new locations opening at a steady pace. In our recent North American Technographics® Healthcare Online Survey, Q2 2008, we found that consumer adoption of such clinics has risen from 5% in Q4 2007 to 11% in Q2 2008. For healthcare organizations just putting a toe in the water or about to dive headfirst into this new retail channel, it’s important to understand who these consumers are and target the right locations with the right product mix — and above all, be seen as the prevailing source of convenience when it comes to delivering routine healthcare services.
