Who’s using digital signage correctly in the financial industry?
There are many good examples of financial institutions using digital signage to engage customers at the appropriate times and places. Here are three: In ING Direct’s cafes, they use digital content to both entertain and engage customers who stop by for an espresso and might not be aware that ING is indeed a bank. So, their content has to pull double duty. It has to introduce visitors to ING’s gospel of savings and also demonstrate how ING’s direct-only banking concept actually works. Caja Mediterráneo is a client in Spain that uses its network to deliver brand and promotional messaging in eight different languages and to convey community-oriented content, such as help-wanted and real-estate listings, that is both current and unique to each branch. Most, the bank’s product messaging is tied to each individual branch’s sales results for the prior week. Just try doing that with paper posters and brochures! CIMB in Malaysia is another client who has used digital media to help improve staff
