Whos Maggie, and why is she “Mad”?
Well, Maggie is my wife, and she helps run the store during day. The “MAD” part is actually the initials of my three oldest kids — Mike, Amanda, and David. We couldn’t think of a good way of incorporating the initial of our youngest child, Kristen, into the name. So instead, we had her help us design a “kids” flavor and named it after her. That’s where our “Kris Krunch” comes from — it’s mostly her creation, with a bit of direction from our adult taste buds. Kris Krunch hasn’t been the greatest seller for us, so we rarely make it, and we’ll likely have Kristen “reformulate” this one a bit and come up with something that’s more in line with our other great flavors.