Whos Involved in the EEC?
Pulling together an initiative to demonstrate e-mail’s power on a global basis has generated quite a bit of interest from all types of companies and organizations. Over 21 organizations have joined the EEC. Some members directly involved in the RAKMF project include: Ogilvy One, Gather.com, Kruger Direct/Interactive, Truverse, adknowledge, Pivotal Veracity, Lyris, eROI, and VentureDirect’s Xact Mail division. Why are they involved? It’s best to hear from some of them directly. “[We’re] excited to be a part of this program,” said Jim Scova, Xactmail’s VP of list services sales. “We certainly understand the benefits of e-mail marketing. We look forward to letting folks know that this is a legitimate marketing tool that when used properly can generate substantial results for the advertisers. If people are exposed to some of the positives of our business, perceptions could change as it is realized that a few rotten apples have besmirched an entire industry. We are also extremely happy to w
