Whos got job search relevance?
From Bob Wilson’s Search Engine Guide, comes this surprising gem on relevance: Relevance … specifically job search relevance … and the lack thereof on most commercial job boards … is one of the reasons I blog. The technology exists to return more relevant job search results, yet the market does not seem to care. Why? He points to Just-Posted.com as leading the way with job search relevancy. I’m sure Bob is right, we owe relevancy more attention! As for the reasons job boards are complacent, Bob lists: – better search reduces page-views per user, and sites are measured by traffic metrics rather than customer outcomes; – the less efficient the search process, the more advertisers are willing to spend to be heard above the noise; – the most profitable player in the market … Monster … does not deliver superior search results; or perhaps, – market participants … jobseekers, employers and recruiters … don’t care about search relevance. I don’t think any of these explain our own inattention.
