Whos calling the shots at Fidelity?
It was, in fact, one of those hot young fund managers who would soon come to personify this shift–whose fate as a Fidelity fund manager would seem, afterward, to mark the moment when the marketers had triumphed. When he left Fidelity, after a short, bittersweet tenure, to strike out on his own, he became (somewhat against his will) Exhibit A for those who believed that the company’s soul now lay in marketing. There was irony in this, to be sure, for his status as a hot young thing was in no small part the result of the efforts of Fidelity’s marketing staff.
Related Questions
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- Whos calling the shots at Fidelity?
