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Wholl right the MSNBC Ship?

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Wholl right the MSNBC Ship?

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NBC News president Neal Shapiro last week exited his post on a high note. The Peacock Network’s news operation was basking in accolades for anchor Brian Williams’ coverage of Hurricane Katrina, on the scene in New Orleans. The news was not quite so good for Shapiro’s other charge, MSNBC: Its ratings for the hurricane coverage, as usual, lagged way behind its rivals. In fact, so far this year MSNBC had continued on a downward ratings spiral, still struggling to forge an identity in the cutthroat news-network arena. It remains to be seen if Shapiro’s replacement will take a more aggressive stance in trying to turn around MSNBC, which parent NBC Universal seemingly continues to neglect like a poor stepchild. Last week, Jeff Zucker, president…

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