Who wrote rudoloh red nose reindeer?
To But do you recall . . . most of us, the character of Rudolph the Red-Nosed Reindeer — immortalized in song and a popular TV special — has always been an essential part of our Christmas folklore. But Rudolph is a decidedly twentieth-century invention whose creation can be traced to a specific time and person. Rudolph came to life in 1939 when the Chicago-based Montgomery Ward company (operators of a chain of department stores) asked one of their copywriters, 34-year-old Robert L. May, to come up with a Christmas story they could give away to shoppers as a promotional gimmick. (The Montgomery Ward stores had been buying and giving away coloring books for Christmas every year, and May’s department head saw creating a giveaway booklet of their own as a way to save money.) May, who had a penchant for writing children’s stories and limericks, was tapped to create the booklet. May, drawing in part on the tale of The Ugly Duckling and his own background (he was a often taunted as a child fo
