Who would wear bonobos pants and why?”
Bonobos was created in 2007 by Brian Spaly and Andy Dunn while they were roommates at Stanford Business School. As legend has it, Brian began altering pants for himself using a girlfriend’s sewing machine until Brian and Andy’s friends liked the pants so much that they demanded pairs of their own. Today, we’ve relocated to New York City and grown to more than 20 employees. Our Signature Fit has a had a large role in our success, but we don’t just make better fitting pants—we also provide a far better experience as well. ————— We started Bonobos to solve a simple problem: men’s pants just don’t fit well. They’re either too tight to be comfortable or too baggy to look good. By innovating in a few key areas, we’ve developed a fit that looks and feels great for a wide variety of men. Waist We’ve corrected the bunching in the waist that is typical with most men’s pants with a proprietary curved waistband that follows the natural shape of your body. As a result, our pants never rid
The idea behind Bonobos, a two-year-old operation specializing in men’s trousers, started with finding the perfect fit. CEO Andy Dunn and partner Brian Spaly were tired of ill-fitting pants. Designer pants were too tight – and expensive – and more reasonably priced slacks from mall stores produced a baggy phenomenon affectionately called “khaki diaper butt.” The answer, Dunn says in a recent interview with Vator News, lies not only in a more tailored fit (and at a price somewhere between J. Crew and Marc Jacobs) but with an online experience that makes shopping a breeze. Hop over to their website, and in addition to a pretty standard catalog and ordering section, you’ll find a return policy that’s as generous as any ever offered (“any pant, any time, any reason”). Also a plus is the included free shipping – both ways, if necessary – that serves as insurance that even though customers are buying clothes without touching and trying them on, they won’t be penalized for the imprecision tha
Bonobos pants is looking for the guys who want a great fitting pair of pants, but despise hitting the stores. Andy Dunn, CEO of Bonobos says before the web, buying pants without trying them on was never heard of. But as men realized the ease of shopping at a computer offset the hassle of dealing with a clerk, shopping online by men is accepted. Bonobos is two years old but is tracking to hit $2 million in sales online. The Manhattan designer of casual and dress pants for men is branching out to offer a wider line of men’s fashions.
