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Who would want to steal suppression lists?

lists steal suppression
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Who would want to steal suppression lists?

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There are many unsavory “Emailers” out there that would love to get their hands on your suppression files, primarily because those files are validated addresses and guaranteed deliverability (to a real person). What better guarantee of reaching an email recipient than one who has specifically requested NOT to receive email to a specific address? Not to mention the tangible “black market” value on a suppressed email addresswhich ranges from $25 – $35 per address. Multiply that dollar figure by the enormous amounts of commercial emails sent daily… Let’s just say that’s A LOT of people (internally and externally) that would want to steal suppression files.

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