Who would buy such an exquisite yet expensive painting?
A gallery owner is in a quandary. He has one painting that is un-sellable. No one has bought it since past 3 months that it has been on the wall. People appreciate the painting. They praise its vibrant use of colors and strokes. But when they hear its price they shrink away. People advice the gallery owner to reduce the price of that painting. But the gallery owner doesn’t budge. Instead, he commissions another painter to create a new painting with the same style and colors – but to make that painting on a much bigger canvas. When the big new painting is completed, the gallery owner showcases it right next to the original un-sellable painting. And values it at almost double the price of the original painting. Do you know what happens next? The original painting that didn’t sell for 3 whole months is now sold within a day. People don’t make buying decisions in a vacuum. They compare it with other available alternatives. In this case, they would now gush over the big new painting. But he
