Who would be in advertising right now?
The scale of the decline of advertising spend continues to dip alarmingly, falling 10% in the fourth quarter of 2008 with the newspaper sector the biggest casualty with a 12% drop, according to new figures compiled by the World Advertising Research Center for the Advertising Association. It shows once again the speed of communications change as companies slash budgets in the recession or move out of advertising. But if clients are cutting budgets, it ought to be yet another opportunity for the PR industry working with evaluation companies to prove the value of public relations relative to advertising budgets. What is sadly happening to the advertising industry nevertheless remains a great opportunity for the public relations industry. The PR firms who will emerge the other side of the recession will be in a very different shape from when the economy first took a nose dive. They will be leaner. They will offer a multi channel approach. And most important of all, they will have put socia
