Who within an organization provides Business Intelligence, and to whom do they provide it?
Intelligence, like most decision-making, is the boss’s responsibility. Ideally the Business Intelligence function should report directly to the CEO. It rarely does. More often then not the BI function reports to the VP for Strategy or Marketing. Either can and does work well because intelligence is often coupled with strategy or market planning to become actionable. The BI function should be managed by an Intelligence Professional who has experience in all aspects of intelligence. The individual should have experience in the following, 1. The confidence and poise to work with the executive team 2. Know how to conduct secondary and primary collection and the development of source networks, internal and external. 3. Develop an Intelligence Knowledge Base. 4. Perform analysis which is coupled with the ability to express thoughts clearly orally and in writing. 5. Know how to educate and communicate to the sales force and most other employees. The director of BI must know how to manage peop
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