Who will pay for the special converter that analog customers will need?
If you decide to purchase a converter, the government will help you pay for the necessary equipment. The National Telecommunications and Information Administration (NTIA) is overseeing a coupon program to help offset consumer costs related to the digital transition. Beginning January 1, 2008, consumers can apply for up to two $40 coupons to be used towards the purchase of a digital-to-analog converter. Coupons, available on a first come, first serve basis, will be mailed to eligible households and will expire after 90 days of issuance. Consumers may call toll free 1-888-DTV-2009 (1-888-388-2009) in English and Spanish for updates.