Who will not renew not renew its title sponsorship of the NASCAR Brickyard 400 at Indianapolis Motor Speedway?”
Allstate not renewing Brickyard title sponsorship Michael Smith, SportsBusiness Journal Monday, Jul. 27, 2009 – 12:42 p.m. ET Allstate will not renew its title sponsorship of the NASCAR Brickyard 400 at Indianapolis Motor Speedway, ending a five-year association with the event. Allstate was the Brickyard’s first-ever title sponsor, but Pam Hollander, the insurance giant’s director of sponsorships & promotions, said Monday that her company will shift more of its focus to college football and its USOC sponsorship. “It just comes down to monitoring what we do and looking closely at all of our properties,” Hollander said. “We’ve been truly honored to be the first title sponsor of a race with that kind of brand and it’s been a fantastic relationship. … But when we looked at all of our business results, they were just stronger in the other properties.” Hollander said the decision would not have any effect on Allstate’s relationship with NASCAR driver Kasey Kahne at Richard Petty Motorsport
Allstate will not renew its title sponsorship of the NASCAR Brickyard 400 at Indianapolis Motor Speedway, ending a five-year association with the event. Allstate was the Brickyard’s first-ever title sponsor, but Pam Hollander, the insurance giant’s director of sponsorships & promotions, said Monday that her company will shift more of its focus to college football and its USOC sponsorship. “It just comes down to monitoring what we do and looking closely at all of our properties,” Hollander said. “We’ve been truly honored to be the first title sponsor of a race with that kind of brand and it’s been a fantastic relationship. …
