Who Will Dump Tiger Woods?
Tiger Woods Has Been A Busy Man. Tiger Woods Has Been A Busy Man. see larger image As the notoriety of Tiger Woods family saga intensifies, some brands that Woods endorsed in the past are starting to reconsider their endorsement deals with the golf star. This has many people wondering – who will dump Tiger Woods next? Initially, Tiger Woods’s sponsors have stated they would stand by him. Back in the end of November, days after Woods’s car accident, marketing experts insisted Woods would not loose out on his multi-million contracts with his endorsers. But, is the situation about to change? So far, only Gatorade (PepsiCo) has dropped Woods’s endorsement deal entirely, saying that the end of partnership has nothing to do with the recent sex scandal and was planned well before. The deal with Gatorade was worth $1 million. Today, Tag Heuer, a Swiss luxury watchmaker, has announced it will pull Tiger Woods ads from its stores in Australia. The sponsorship of Woods by Heuer is still intact, a
