Who will control media, and how will it be structured differently?
Zucker: I think that artists and creators will still be providing professionally produced content. There will still be editors and programmers making decisions about what gets done when, and consumers will have more control than they do today over exactly how they access all that content. Will media conglomerates continue to exist as central hubs? Zucker: Scale will still matter, and size will still matter, so I think you will still have conglomerates rolling out big parts of media and aggregating across many industry segments. What will be the next big disruptor for media? Zucker: Obviously, if we knew what it was, we would try to get out in front of it. Sometimes you don’t know what the next disruptive force will be until it becomes disruptive. What do you think has been the single biggest disruptive force in media so far? Zucker: The digital video recorder. I think that really changed television consumption. That was the first technology that changed the television landscape. Do you
