Who will benefit from advances in technology?
Burton: It has to be the user. There’s never been a better time to be a consumer of news than at the moment. The wealth of knowledge that is available, the new platforms that are emerging, and also the interaction. At the moment we are finding more and more that readers want to set their own agenda, the rise of the Web log, for example. Technology is there, it’s downloadable, it’s free, you can get it with any computer package and you suddenly become a publisher. The knock-on for publishers is that we have to take notice of that and it’s not unusual for us to tap into those logs — Blogs as we call them — to use information from them. So the flow of information will become greater. I can also imagine other platforms as well. At the moment there’s something called electronic ink which is being developed. You have a split between the printed media which you buy and you sit down to read or the other in which you’re looking at a screen. I imagine in years to come, we’re going to have some
